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Raycom Media Weather Page Redesign

A common design of forecast iconography has to be selected that remains consistent with the on-air presentation. Imagery helps not only to remain competitive but also helps to illustrate the forecast and current conditions on the background. Research displayed a primary theme which focuses on specific forecast segments, allowing users could choose the segments of their interest.

Key features:

    • Brief headlines with an interpretation of forecast along with a video in the article
    • Forecast information is segmented into days and hours.
    • Color coding to highlight changes in the forecast panel
    • User simplicity even with advanced features.
    • Highlight the positioning alerts, weather mode and radar that appears on the top of the page making it easily visible
    • Easy management of preset location and new location access
    • Quick localization for every user
    • Weather headlines accompanied with a reduced size of forecast video player
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