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NYC Housing Connect Redesign


The NYC Housing Connect was facing a poor response from their business website. It needed to do a complete design overhaul in order to improve site traffic and conversion.


I devised, developed, and deployed a comprehensive digital engagement channel in the form of a modern day adaptive / responsive website. With the help of sketches, low fidelity prototypes, flow diagrams, IA and navigation flows, I could depict the information flow and interactivity of the site prior to the development process.


With the newly design mobile responsive website concept, the customers will be able to better target its intended users. Since the customers comes from a wide range of socio-economic demographics, the interface was kept simple yet impactful to cater to their sensibilities. As an outcome the newly designed mockup will engage site traffic better, helps them access information faster, ensures layout consistency across a range of devices, and delights the customer when he/she browses the site.

Current Site


Why my profile can be an ideal fit for this JD
  • Proven outcomes
    Constant focus on end outcomes and skilled UI/UX strategy expertise ensure better client servicing.
  • Functional expertise
    Proven track record in developing storyboards, buyer personas, device-agnostic adaptive Forms, wireframes, mockups and prototypes. Have prior experience on high fidelity prototypes that allow a better feel of the product in terms of UI, visual appeal, command, navigation, interactivity, and content.
  • Thrives in a multi-disciplinary team environment
    Can collaborate with stakeholders like product owners, business analysts, and product development managers to successfully meet end objectives.
  • End to end UI/UX workflow
    Can lead and drive design and development of information architecture, user analysis, cross functional interactions, and end user testing for product viability and performance.
  • Nurtured Talent in Team Leading
    Lead, direct, and supervise the creative visualization process in responsive/ adaptive product design and development
  • Advance UI/UX design principles
    Strong hold on advanced UI/UX design principles including typography, colors, and fonts.
  • Diverse skillset
    Prior experience on tactical solutions around UI/UX for a number of digital engagements – shopping portal, CRM sites, real estate sites, microsites, and other custom omni-channel projects.
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